Efficient Product Information Management (PIM)
"Print publications and digital media" – technical catalogues must contend with both. In addition to the classical print medium, the electronic form has long been established. eShops are not only popular in the B2C area, but also in the B2B. Accordingly, requirements for Product Information Management are various:
- Unified description and presentation of product information in all target media
- Creation of multilingual text and content for exporting companies
- Data exchange and structuring according to specified standards such as ETIM, eCl@ss, or BMEcat
With the editing and content management solutions from SCHEMA, companies can realize integrated Product Information Management. In SCHEMA ST4, text and images are created as granular information units and stored centrally in the media-independent data format XML. Depending on requirements, these can be compiled for various contexts and then published as data sheets, spare parts catalogues, print and online catalogues, or for target group-specific presentations and on-demand catalogues. Role-based access to product information makes teamwork possible.
Translation filters help identify text and content needing localization, ignoring any unchanged text. Standard interfaces with translation management systems support automated processes and authors writing content for translation.
Standard formats such as ETIM, eCl@ass, and BMEcat can be implemented systematically with SCHEMA ST4. For example, it's possible to represent and display the hierarchical structure and classification model according to ETIM with a network structure. By including product data from ERP systems and integrating SCHEMA ST4 with shop systems, users can create a consistent database with the necessary product information.
Connecting SCHEMA ST4 with Adobe InDesign or XSL Formatter means that "high-quality design for product catalogues" and "layout creation with a single click" is not a contradiction. Product information from the editing system is automatically read out into the selected template, though the suggested layout may be modified.